Share Your Images & Be Featured
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
كيف يمكنك استغلال المحتوى الرقمي في جذب العملاء؟
يقول بيل جيتس “المحتوى هو الملك”، فهل يحتاج نشاطك التجاري إلى ملك يقوم بتطوير الاستراتيجيات اللازمة لتنمية الأعمال وتطويرها والصعود بها إلى القمة؟
هذا ما سنعرفه في هذا المقال…
المحتوى الرقمي
هو أي شيء تقوم بنشره على الانترنت، مثل: النصوص، الصور، الفيديوهات، الكتب الإلكترونية، المقاطع الصوتية، وكل معلومة تفيد بها الآخرين تعتبر محتوى رقمي، فهو عالم واسع ويزداد تشعبًا يومًا بعد يوم.
من يقوم بصناعة المحتوى الرقمي؟
أنت وأنا وأي شخص قام بنشر ولو معلومة بسيطة على مواقع التواصل الإجتماعي، يعتبر صانع محتوى رقمي، سواء أردت ذلك أم لا، جميعنا لدينا دور في العالم الرقمي مع اختلاف الجمهور المخاطب والفئة المستهدفة.
هل يؤثر المحتوى الرقمي على عالم التسويق الإلكتروني؟
إذا كنت تسأل نفسك هل يناسب التسويق بالمحتوى الرقمي أعمالك ومشاريعك، فالإجابة هي بالتأكيد نعم، المحتوى الرقمي يلعب دور كبير في إنجاح العملية التسويقية، لأنه يظهر الجانب المشرق من مشروعك للجمهور المستهدف، برسالة صغيرة يمكنك جذب انتباه الملايين إلى علامتك التجارية، وبمعلومة قيّمة يمكنك أن تحصد إعجاب الكثير من المهتمين الباحثين عن المعلومات المفيدة، في النهاية نحن نعيش في عصر التكنولوجيا الرقمية، ووجود الكثير من المنافسين يتطلب منك العمل بجد واجتهاد لتقديم محتوى جديد وفريد وذو جودة عالية، بحيث يكون له تأثير إيجابي على نجاح المشاريع أيًا كان مجالها.
فالجودة هنا هي من ستحدد مستوى نجاحك، فكلما زادت جودة محتواك، كانت قيمتك أكبر في نظر العميل، فلتكن في المقام الأول دومًا في خطتك التسويقية.
المحتوى الرقمي والعملاء
أمام العملاء العديد من الشركات التي تتنافس سويًا من أجل جذب الفئة المستهدفة، والحصول على ولائهم، ومن المهم أن تعرف أن أول ما يقوم به العميل قبل اتخاذ أي إجراء تطلبه منه، هو البحث عنك، سيبحث عن معلوماتك وسيرتك الذاتية وسمعتك التجارية، وأي محتوى قمت بنشره سيكون له دور وأثر كبير لجذب انتباه العملاء الجدد.
التسويق بالمحتوى ليس مجرد مفهوم تسويقي فقط، بل هو استراتيجية قوية تلعب دور أساسي في توليد عملاء محتملين، من خلال بناء الوعي بالعلامة التجارية في عقول العملاء، والترويج عن المنتجات أو الخدمات مجانًا بدو تحمل أي مصاريف إعلانية، عبر وسائل التسويق الإلكترونية، سواء كانت سوشيال ميديا، أو مواقع إلكترونية، أو بريد إلكتروني وغيرها.
والسؤال الآن هو كيف يمكنك استغلال المحتوى الرقمي في جذب العملاء؟
يعتبر جذب العملاء هو الهدف الأساسي لأي نشاط تجاري، قد يراه بعض رواد الأعمال مهمة شاقة وتتطلب الكثير من الخطط والعمل المستمر، لكنه في الحقيقة ليس أمرًا صعبًا، كل ما في الأمر هو تجهيز استراتيجية مدروسة بعناية، واتباع تفاصيلها بدقة، من أجل تحقيق نتائج حقيقية، وجذب عدد لا حصر له من العملاء.
دعونا نتعمق في الموضوع أكثر، ونذكر لكم أهم الطرق الفعالة التي تساعدك في جذب عملاء جدد من خلال المحتوى الرقمي:
أولاً: قدم محتوى قيّم
تعرّف على جمهورك، كن قريبًا منهم، وتعمق باكتشاف احتياجاتهم ورغباتهم، واعمل جاهدًا على إضفاء قيمة لهم، لا تجعل هدفك هو البيع وتحقيق عائد مالي فقط، إلى جانب ذلك شارك عملائك ما ينفعهم من معلومات تثقيفية، وانشرها في مدونتك أو صفحتك أو أي وسيلة تتبعها للتسويق، ببساطة اجعل عملائك ينتظرون مقالاتك وكتاباتك بفارغ الصبر، ولا تجعلهم يهربون من محتواك بسبب شعورهم بالملل والانزعاج، فإذا ركزت جيدًا على تقديم حلول جيدة للعملاء سوف تجذب عملاء جدد بطريقة بسيطة.
ثانيًا: قم بتحسين محركات البحث SEO
اجذب العملاء الجدد للمحتوى منذ بدايته، العنوان والمقدمة لهما الدور الأكبر في إثارة فضول القارئ وجذبه للموقع، حاول قدر الإمكان أن يكون محتواك حصري يهم القارئ ويلفت انتباهه، محتوى حقيقي دقيق لا يحتوي على معلومات مغلوطة، يسهل فهمه ويلبي احتياجات الزوار، محتوى يستحق أن يتصدّر محركات البحث بجدارة.
ثالثًا: شارك محتواك عبر شبكات التواصل الاجتماعي
تفاعل عبر السوشيال ميديا، وارتقي بمحتواك لتبني ثقة وصلة بين العلامة التجارية وبين العملاء، واعلم أن المحتوى الرقمي عبارة عن فن أكثر من أن يكون علم، والعملاء ينجذبون إلى المحتويات التفاعلية غير الرسمية، فاصنع محتوى تقترب به لجمهورك المستهدف، ويعمل على تعزيز علاقتك معهم.
رابعًا: أرسل رسائل عبر البريد الإلكتروني
رسائل بسيطة غير مكلفة ومحتوى رقمي جيد يمكنها أن تجذب الكثير من الأشخاص، وبنفس الوقت تحافظ على العملاء الفعليين، لا نقصد هنا محتوى ترويجي مليء بالإعلانات المملة، بل محتوى قيّم مليء بالمعلومات والنصائح الهامة التي تهم العملاء وتلبي احتياجاتهم، محتوى يميزك عن منافسيك ويبني علامتك التجارية بنجاح.
استنتاج
كما ترى، المحتوى الرقمي له دور فعال في تعزيز مكانة العلامات التجارية في السوق، لست بحاجة لإنفاق الكثير من الأموال من أجل جذب عملاء جدد، وتحقيق أهدافك التسويقية، فالأهم هو أن تعرف جيدًا طابع جمهورك المستهدف وتلعب بالمحتوى بما يتوافق مع ذلك، في النهاية سوف تحقق الفوز حتمًا
ومهما اختلفت الاستراتيجيات التسويقية في يومنا هذا، سيظل المحتوى هو الملك.
How to Shoot Photos that DEMAND Attention
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Furniture Company Appoints Retail Heavyweight
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Reshaped Leadership Team to Emerge Shop Buyout
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Design-Nation Publishes ’20 Makers, 20 Objects’
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!